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Digital Business & Marketing – University Module Hosting

Our platform provides digital business and marketing hosting designed for university modules that require real-world environments for teaching digital strategy, marketing analytics, e-commerce, SEO, campaign optimisation and modern business workflows. The Student Web Host Manager (SWHM) gives students hands-on experience while automating all the setup for lecturers.

Why Digital Business & Marketing Courses Benefit from SWHM

Digital marketing and business programmes rely on practical activities — such as building landing pages, analysing user data, running marketing experiments, launching e-commerce prototypes and measuring campaign performance. SWHM provides secure, real hosting environments that allow students to learn by doing, not just by theory.

  • Host marketing campaign landing pages
  • Analyse user behaviour with real tracking tools
  • Teach SEO fundamentals & content optimisation
  • Launch e-commerce demonstrations
  • Build mini business websites
  • Support group-based marketing projects

Modules Covered in This Category

The Digital Business & Marketing category includes:

  • Digital Marketing Modules
  • E-Commerce & Online Business
  • Digital Strategy & Transformation
  • Social Media Marketing
  • Analytics & Performance Marketing

Key Benefits for Universities

  • Fully automated student provisioning
  • Azure AD login integration
  • No server setup required for lecturers
  • Perfect for coursework involving real websites
  • Scales to large cohorts instantly
  • Supports group or individual assignments

Example Student Activities

  • Building SEO-optimised landing pages
  • Running PPC or social media campaign tests
  • Analysing user journeys with Google Analytics
  • Creating e-commerce product prototypes
  • Developing digital marketing case studies

External Learning Tools

Students can integrate real analytics and marketing tools such as: Google Analytics, Google Tag Manager, Search Console, and more.

Get Started

SWHM can be customised specifically for your Digital Business & Marketing curriculum. Provide your module details and we’ll configure hosting, access and automated provisioning for your programme.