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Digital Marketing Modules – Powered by the Student Web Host Manager (SWHM)

For universities teaching digital marketing, the Student Web Host Manager (SWHM) from Education Host offers a fully-automated, high-performance hosting platform designed specifically for student projects, landing-pages, campaign builds, analytics tracking and SEO optimisation. SWHM gives your students live environments and gives your lecturers zero infrastructure to maintain.

Why Use SWHM for Digital Marketing Modules?

Traditional marketing modules often rely on theory or simulated tools. With SWHM you can empower students to build, deploy and analyse real marketing-experiments: landing-pages, SEO tests, PPC funnels, analytics tracking and content-optimisation — all in a secure and scalable environment.

  • Host campaign landing-pages with unique URLs and A/B tests
  • Access live analytics and conversion tracking
  • Build SEO-optimised pages with real hosting, not mocks
  • Analyse traffic with Google Analytics, Tag Manager & Search Console
  • Group hosting for team-projects with shared permissions and resets
  • Automated provisioning via Azure AD — no lecturer overhead

Key Features for Your Marketing Modules

1. Real Landing Page Hosting & Campaign Builds

With SWHM, students create real landing pages, optimise content, test variants and measure outcomes. They don’t just learn theory – they execute real campaigns.

2. Analytics & SEO in Live Environment

Students can integrate platforms like Google Analytics, Google Tag Manager and Search Console with SWHM-hosted pages for real analytical learning.

3. SEO & Content Strategy Execution

Students optimise metadata, schema, keywords, internal linking and content layout — all on live pages hosted via SWHM for real-world experience.

4. Group-Based Marketing Projects

SWHM supports group workflows: team-hosting, role-based permissions, project resets and lecturer oversight — ideal for campaign-based coursework.

5. Zero Admin for Lecturers

SWHM automates student provisioning, handles environment resets and integrates with Azure AD. Lecturers focus on teaching, not server-maintenance.

What Students Will Learn

  • Building and deploying landing pages
  • Applying SEO & metadata optimisation
  • Tracking conversions & user behaviour
  • Running campaign tests and A/B experiments
  • Working in group-based marketing projects
  • Analysing content performance with live data

Example Use Cases in This Module

  • SEO coursework with real websites
  • PPC funnel landing-page builds
  • Social media link tracking & conversion analysis
  • Content marketing experiments with U/X optimisation
  • Group campaign presentations on live data

Related Use Cases

Digital Business & Marketing
E-Commerce & Online Business
Analytics & Performance Marketing

Get Started with SWHM

Let us tailor the Student Web Host Manager (SWHM) for your Digital Marketing modules — automated provisioning, group setups, campaign hosting and lecturer dashboards.